Online Programs

From Chance to Choice: How to make smarter decisions to bid


- Online self-paced training
- Just over 1 hour of content
- Only $50.00 USD

"I just completed your From Chance To Choice program and thought it was fantastic. It’s well organised and easy to follow, with clear instructions and excellent hands-on tools to take away that will be very helpful in making more informed decisions as to why or why not to bid for a tender. Not only will this be useful for me, it will provide me with the evidence and reasons to explain to my boss. You are very inspiring!"
~Audrey Don, Holmesglen Institute


What's it all about?

Competitive bids and tenders can be a lucrative source of new business, new projects and funding opportunities. But it's not easy to win business this way, and many people exhaust their energy by pursuing too many opportunities that they don't have a good chance of winning.

Learn how to make smarter proposal pursuit decisions and increase your win rates

This program is designed for people who sell to business and/or government and who need to pitch for contracts, funding or projects through competitive bids, tenders or large-scale proposals. It doesn't matter if your organisation is large or small – if you sell through competitive tenders, this program will be helpful to you.

It is useful to have participated in at least one competitive tender before you start the program. However, this is not essential.

From Chance to Choice is designed for time-poor, busy managers and professionals and contains just over an hour of useful, practical content delivered over five concise modules.


In Module 1, you'll find out why so many people struggle to make good decisions about competitive tenders. Explore the pros and cons of traditional decision-to-bid techniques, find out why the sacred cows of business development don't apply here, and learn what it really takes to be successful in a competitive proposals environment.

In Modules 2 and 3, you'll answer the question “should you bid"? Module 2 explains the underlying concepts that sit behind the Opportunity Assessment tool that accompanies this program. There are six main areas that need to be considered in making a decision to bid, and three questions for each area that will help you determine how well you are positioned and the level of “opportunity fit". You'll be taken through a practical demonstration of the Opportunity Assessment Tool and then complete an practice exercise where you will decide whether or not to bid on a particular opportunity. 

In Module 4, you'll answer the question “can you win"? Learn why we need take our internal view out of the equation before we make our final decision, and unpack what it really takes to emerge as the clear winner in any competition you choose to join.

In Module 5, you'll learn how to embed the Opportunity Assessment tool and process within your organisation, and where to go to engage more help and learning.

What's in the program?


About the facilitator

Business development advisor Robyn Haydon works with suppliers to win and retain multi-million dollar contracts through formal bids and tenders.

Her clients have won and retained hundreds of millions of dollars worth of business with many of Australia’s largest corporate and government buyers including ANZ Bank, ATO, BHP Billiton, Centrelink, Commonwealth Bank, Dept of Defence, Dept of Employment, Dept of Health, Dept of Justice, Dept of Human Services, NBN Co, News Ltd, Optus and Woolworths. 

She is the author of two books, the Australian Institute of Management bestseller The Shredder Test: a step-by-step guide to winning proposals and Winning Again: a retention game plan for your most important contracts and customers.